Pitchman Who 'Guaranteed' Our Look Fired By Men's Warehouse
He might like the way you look, but may no longer be able to guarantee you will.
Men's Warehouse Inc. announced Wednesday that George Zimmer, founder and executive chairman of the company, has been fired.
Zimmer is likely familiar to most TV viewers who've been greeted by his comforting demeanor, baritone voice and the pleasing delivery of the brand's slogan, "You're going to like the way you look. I guarantee it." It's a line he's been delivering for the company since 1986.
The statement from the Men's Warehouse board did not explain why Zimmer was fired, but in a statement to CNBC, Zimmer said it was because of a disagreement with the direction of the company:
"Over the last 40 years, I have built MW into a multi-billion dollar company with amazing employees and loyal customers who value the products and service they receive at MW. Over the past several months I have expressed my concerns to the Board about the direction the company is currently heading. Instead of fostering the kind of dialogue in the Boardroom that has in part contributed to our success, the Board has inappropriately chosen to silence my concerns through termination as an executive officer."