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After the Senate failed to pass bipartisan legislation to expand background checks for gun purchases, the superPAC created by shooting victim and former Rep. Gabrielle Giffords and her husband, onetime astronaut Mark Kelly, vowed to remind voters of which lawmakers voted against the plan.

On Wednesday, Americans for Responsible Solutions made good on that pledge by launching radio ads against two Republican senators: Mitch McConnell of Kentucky, the Senate minority leader; and New Hampshire's Kelly Ayotte, who is in her first term.

The ad against McConnell starts with fragments of news reports from December of the Newtown, Conn., elementary school shootings. A female narrator says:

"We watched. We listened. We felt it. Newtown. But Sen. McConnell won't listen to us."

The anti-Ayotte ad has two female actors talking in a noisy coffee shop.

FIRST WOMAN: "Remember that ad Kelly Ayotte ran saying she's one of us?"

SECOND WOMAN: "Oh, where she's out for a run?"

FIRST WOMAN: "Yeah. ... Well, it sure didn't take long for her to 'go Washington.' ... Ayotte voted against improving background checks to keep guns out of the hands of criminals."

SECOND WOMAN: "Are you serious? Eighty-nine percent of the people in New Hampshire support universal background checks. She just ignored us?"