From Shoes To M&M's, Custom-Made Products Take Off Online
It wasn't long ago that all consumers went to retail stores to buy things. These days, of course, you can get just about anything online. Some companies are now taking that shopping experience to the next level, allowing customers to design almost anything individually — from a trench coat to a batch of M&M's.
Lindsay Stewart, a senior at Holy Innocents' Episcopal School in Atlanta, is a Converse fan — and an avid Converse custom designer. Converse, like Nike, offers sneakers that customers can customize, mixing colors and patterns to bring their ideas to life.
"You can do half of the shoe stars and [the] other half is still simply white," Stewart says, showing off her design. "You can incorporate the color you specifically want so it can easily match your outfits."
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Stewart has designed three pairs this year: one with a star pattern, another for the Fourth of July and a neon mix she made for a party.
"Students really love showing off, and kids love showing off who they are," Stewart says. "And ... me spreading the word about how I designed these shoes led to all my friends wanting to design their own."
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