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Greg McKeown doesn't believe in having it all or doing it all. In his new book Essentialism, he argues that we should pursue only those things that are truly important — and eliminate everything else.

"In the bigger picture essentialism is about fighting this nonsense that we have been sold ... that if we can fit it all in then we can have it all," he tells NPR's Eric Westervelt.

McKeown provides advice and real-life examples from people who revised their do-it-all approach. He says you don't have to say yes to everything in order to be successful.