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When Snapchat first landed, its ephemerality was hard for some people to wrap their heads around. Messages disappear seconds after being viewed, the tools to draw or write on photos are rudimentary and then, there was the whole matter of teens using it for sexting.

But two years post-launch, Snapchat has taken hold as other companies scramble to catch up. On Thursday, Snapchat introduced a new feature that allows users to, well, chat with friends. Before, you could send one-off Snaps that would disappear after being viewed. Now, you can also text and video chat back and forth — and when the conversation is over, it all disappears into the ether as well.

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Teens Dig Digital Privacy, If Snapchat Is Any Indication