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As Demographics Shift, Kids' Books Stay Stubbornly White

Do White-centric Books Sell Better?

So why is diversity in children's books such a persistent issue? One theory is that it's all about money. "I think there is a lot of concern and fear that multicultural literature is not going to sell enough to sustain a company," says Megan Schliesman, a librarian with the Cooperative Children's Book Center.

But Schliesman says that belief is a myth — after all, some companies publish multicultural children's books and are profitable. For instance, Lerner Books published the nonfiction picture book Bad News for Outlaws: The Remarkable Life of Bass Reeves, Deputy U.S. Marshal. The book, which told the story of a black lawman in the Old West, won awards, got attention from libraries and independent bookstores and became a best-seller for the company.

"There is an enormous amount of demand for this kind of content from libraries," says Andrew Karre, an editor with Lerner Books. According to Karre, public and school librarians try very hard to put books with a wide range of characters on their shelves.

But while librarians are influential, they can't make a book sell. "There are something like 6,000 public libraries in the country," Karre says, "And even if they buy five copies of the book for their collection ... that's not going to crack those best-seller lists of any kind, really."

Why Diverse Book Options Matter

Vaunda Micheaux Nelson wrote Bad News For Outlaws, as well as several other books about African-Americans. She is also a librarian at the public library in Rio Rancho, N.M. She says that young people need to see themselves represented on the page so that they will continue reading.

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